Moody Performance Hall Name Now Official
The City of Dallas Office of Cultural Affairs announced today that effective immediately the Dallas City Performance Hall in the Dallas Arts District will be known as the Moody Performance Hall. On May 24, 2017 the Dallas City Council authorized the city manager to enter into a naming rights agreement with The Moody Foundation in recognition of their charitable gift to AT&T Performing Arts Center (ATTPAC) in the amount of $22 million, of which $10 million will serve to endow a grant fund to support and enhance small and growing non-profit performing arts organizations in Dallas, to be known as the Moody Fund for the Arts. The remaining $12 million will be designated to assist ATTPAC in the completion of its capital campaign.
About the Moody Performance Hall
The Moody Performance Hall is a City-owned 750-seat proscenium theater, operated by the City’s Office of Cultural Affairs, designed to provide a home in the Dallas Arts District for the City’s emerging and mid-size performing arts and cultural organizations. In keeping with other Arts District venues, the Performance Hall also provides rental space for concerts, theatrical productions, lectures and special events. The Performance Hall, which opened in 2012, was constructed utilizing 2006 Bond Funds and cost approximately $40 million.
A new marquee sign will be installed at the Moody Performance Hall later this year. The venue will continue to be operated and managed by the City of Dallas, through its Office of Cultural Affairs.
About the Moody Fund for the Arts
The Moody Fund for the Arts (MFA) will initially distribute $100,000 a year, with individual grants made up to $15,000 to cultural organizations with operating budgets less than $1 million per year, that are also supported by the Office of Cultural Affairs (OCA). Eventually, $350,000 to $400,000 will be distributed annually. The MFA will allow for the advancement of the city’s finest emerging artists and innovative groups, as well as sustaining the mission of the Moody Performance Hall to provide a stage in the Dallas Arts District for diverse cultural offerings.
About the Office of Cultural Affairs
The City of Dallas Office of Cultural Affairs, a division of the City Manager’s Office, fosters support, partnerships, and opportunities for Dallas citizens, visitors, artists, and arts and cultural organizations. OCA works to enhance the vitality of the City and the quality of life for all Dallas citizens by creating an environment wherein arts and cultural organizations thrive and people of all ages enjoy opportunities for creative expression and the celebration of our community’s multicultural heritage. OCA’s mission is to establish a cultural system that ensures all Dallas citizens and visitors have an opportunity to experience the finest in arts and culture. Learn more about OCA at DallasCulture.org.
